Pinkmas is that gloriously pink corner of the internet where Christmas gets a strawberry-milk makeover, and these cookies are my edible love letter to it. I first built this recipe in a rented kitchen in Marrakech, where the light through the window turned every bowl of pink dough into a little sunset, and I have made them every December since.
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The dough is a soft vanilla-sugar base colored with freeze-dried strawberry powder rather than liquid food dye, so the pink stays vivid after baking and the flavor tastes like real berries instead of perfume. A quick white chocolate drizzle and a scatter of crushed peppermint turn a simple drop cookie into the kind of tray people photograph before they eat.
You do not need a stand mixer, a cookie cutter, or a piping bag, just a bowl, a whisk, and about 50 minutes. This is the recipe I hand to friends who say they cannot bake, because it forgives a heavy hand and rewards a patient one.
Why You'll Love This Recipe
About the Ingredients
2 1/4 cups (280g) all-purpose flour
Spoon the flour into the cup and level it, or the cookies turn cakey. For a gluten-free tray, swap in a 1:1 gluten-free baking blend and add 1 tablespoon milk.
1 teaspoon baking soda
Check the date on your box, because old baking soda gives flat cookies. If you only have baking powder, use 3 teaspoons and expect a slightly cakier crumb.
1/2 teaspoon fine sea salt
Fine sea salt dissolves evenly; kosher salt works if you crush the flakes between your fingers first. Skip salted butter if you use it, and cut this to 1/4 teaspoon.
3/4 cup (170g) unsalted butter, softened
Softened means it dents when pressed but still holds its shape; melted butter makes the cookies spread thin. Plant butter in a stick form is the best dairy-free swap here.
1 1/4 cups (250g) granulated sugar
White sugar keeps the pink clean; coconut sugar will muddy the color to mauve. Measure by weight if you can, since a packed cup adds 30 extra grams.
1 large egg plus 1 egg yolk, room temperature
The extra yolk is what makes these chewy rather than crisp. If you are out of eggs, whisk 3 tablespoons aquafaba with 1 teaspoon cornstarch and use that instead.
2 teaspoons vanilla extract
Real extract, not imitation, carries the berry flavor. Vanilla bean paste gives the same result with pretty flecks throughout the dough.
1/3 cup (12g) freeze-dried strawberry powder
Grind freeze-dried strawberries in a blender until fine, then sift out any seeds. If you cannot find them, raspberry powder or 2 tablespoons beet powder plus 1 teaspoon strawberry extract works.
1 cup (170g) white chocolate chips
Look for real cocoa butter on the label, because it melts glossy and sets snappy. Coconut oil white chips are a good vegan substitute for the drizzle.
1/3 cup crushed peppermint candies or pink sprinkles
Crush candy canes inside a zip bag with a rolling pin for uneven, sparkly shards. Pink nonpareils or freeze-dried raspberry bits are lovely if you want to skip mint.
Tips & Tricks
Do not skip weighing the flour
too much flour is the number one reason these cookies bake up dry and pale. If you only have cups, fluff the flour first, spoon it in, and level with a knife.
Bloom the strawberry powder
whisk it into the softened butter and sugar for a full 60 seconds before adding the egg, so the color distributes evenly and no pink streaks remain.
Watch the first tray like a hawk
ovens run hot, and a 60-second overbake turns a chewy pink cookie into a crisp one. Pull them when the centers still look slightly underdone.
- Cool on the sheet for 5 minutes before moving: the cookies finish setting on the hot pan, and moving them early tears the soft centers.
Pro Tips
Step-by-Step Instructions
1. Heat the oven
Preheat the oven to 350F (175C) and line two baking sheets with parchment paper. If you use dark nonstick pans, drop the temperature to 325F (165C) so the bottoms do not scorch.
2. Cream butter and sugar
Beat the softened butter, granulated sugar, and strawberry powder on medium speed for 2 minutes until pale pink and fluffy. The mixture should look like strawberry frosting and feel light when you lift the beaters.
3. Add egg and vanilla
Beat in the egg, extra yolk, and vanilla for 30 seconds, scraping the bowl once. The batter will look glossy and slightly curdled, which is exactly right.
4. Fold in the dry ingredients
Whisk the flour, baking soda, and salt in a separate bowl, then fold into the wet mixture with a spatula just until no dry streaks remain. Stop the moment it comes together, because overmixing builds gluten and makes tough cookies.
5. Scoop the dough
Scoop 2-tablespoon mounds onto the prepared sheets, spacing them 2 inches apart. Roll each mound briefly between your palms for a smooth top, then press two white chocolate chips into the surface.
6. Bake until barely set
Bake one tray at a time for 11 to 13 minutes at 350F (175C), until the edges are set and barely golden and the centers still look soft and puffy. An instant-read thermometer in the center should read about 190F (88C).
7. Cool on the pan
Leave the cookies on the hot sheet for 5 minutes, where they will deflate slightly and set into a chewy texture. Transfer to a wire rack to cool completely, about 15 minutes.
8. Drizzle and decorate
Melt the white chocolate chips in 20-second microwave bursts, stirring between each, until smooth and pourable. Drizzle over the cooled cookies with a fork, then scatter crushed peppermint over the wet chocolate and let it set for 10 minutes.
Delicious Variations
Chocolate Pinkmas
swap 1/2 cup of the flour for cocoa powder and drizzle with dark chocolate for a pink-and-brown marbled look.
Peppermint Swirl
add 1/2 teaspoon peppermint extract to the dough and fold in 1/2 cup white chocolate chunks before baking.
Pinkmas Sandwich
spread strawberry jam or vanilla buttercream between two cooled cookies for a party-ready sandwich cookie.
How to Store Pinkmas Pinterest Christmas Cookies
Refrigerator
Store in an airtight container at room temperature for up to 5 days; refrigerate only if your kitchen is warm, and let them come to room temperature before serving.
Freezer
Freeze baked cookies in a single layer, then bag them for up to 3 months; freeze raw scooped dough balls the same way and bake from frozen, adding 2 minutes.
Reheating
Warm in a 300F (150C) oven for 4 to 5 minutes, or microwave a single cookie for 10 seconds, to bring back that just-baked chew.
Frequently Asked Questions
Q: Can I make Pinkmas cookies without freeze-dried strawberries?
Yes, use 2 tablespoons of beet powder plus 1 teaspoon strawberry extract, or 1/4 cup of strawberry gelatin powder for a brighter pink. The flavor will be sweeter and less fruity, so cut the granulated sugar to 1 cup.
Q: Why did my pink cookies turn brown?
They baked too long or the oven ran hot, which browns the sugar and dulls the pink. Pull them at 11 minutes when the centers still look soft, and use an oven thermometer to confirm 350F (175C).
Q: Do I need to chill the dough before baking?
No, this dough bakes straight from the bowl at room temperature. Chill it only if your kitchen is warmer than 78F or if you want thicker, taller cookies.
Q: How do I keep the white chocolate drizzle from seizing?
Melt the chips in 20-second bursts and stop while a few lumps remain, then stir until smooth. A single drop of water will seize the chocolate, so keep the bowl and spoon completely dry.
Q: Can I double this recipe for a cookie exchange?
Yes, double every ingredient and bake in two batches on separate trays. Keep the unbaked dough in the refrigerator between batches so it does not warm up and spread.
Make a tray of these Pinkmas cookies this week, wrap a few in cellophane with a pink ribbon, and hand them to someone who needs a little brightness in December. Then tell me in the comments whether you went full peppermint or kept them plain, because I read every single one. Go, see, and connect.
Pinkmas Pinterest Christmas Cookies
Pinkmas Pinterest Christmas Cookies are chewy strawberry-pink sugar cookies with white chocolate drizzle, ready in 50 minutes and pretty enough to gift.
🧂 Ingredients
- 2 1/4 cups (280g) all-purpose flour
- 1 teaspoon baking soda
- 1/2 teaspoon fine sea salt
- 3/4 cup (170g) unsalted butter, softened
- 1 1/4 cups (250g) granulated sugar
- 1 large egg plus 1 egg yolk, room temperature
- 2 teaspoons vanilla extract
- 1/3 cup (12g) freeze-dried strawberry powder
- 1 cup (170g) white chocolate chips
- 1/3 cup crushed peppermint candies or pink sprinkles
📋 Instructions
- 1Heat the oven — Preheat the oven to 350F (175C) and line two baking sheets with parchment paper. If you use dark nonstick pans, drop the temperature to 325F (165C) so the bottoms do not scorch.
- 2Cream butter and sugar — Beat the softened butter, granulated sugar, and strawberry powder on medium speed for 2 minutes until pale pink and fluffy. The mixture should look like strawberry frosting and feel light when you lift the beaters.
- 3Add egg and vanilla — Beat in the egg, extra yolk, and vanilla for 30 seconds, scraping the bowl once. The batter will look glossy and slightly curdled, which is exactly right.
- 4Fold in the dry ingredients — Whisk the flour, baking soda, and salt in a separate bowl, then fold into the wet mixture with a spatula just until no dry streaks remain. Stop the moment it comes together, because overmixing builds gluten and makes tough cookies.
- 5Scoop the dough — Scoop 2-tablespoon mounds onto the prepared sheets, spacing them 2 inches apart. Roll each mound briefly between your palms for a smooth top, then press two white chocolate chips into the surface.
- 6Bake until barely set — Bake one tray at a time for 11 to 13 minutes at 350F (175C), until the edges are set and barely golden and the centers still look soft and puffy. An instant-read thermometer in the center should read about 190F (88C).
- 7Cool on the pan — Leave the cookies on the hot sheet for 5 minutes, where they will deflate slightly and set into a chewy texture. Transfer to a wire rack to cool completely, about 15 minutes.
- 8Drizzle and decorate — Melt the white chocolate chips in 20-second microwave bursts, stirring between each, until smooth and pourable. Drizzle over the cooled cookies with a fork, then scatter crushed peppermint over the wet chocolate and let it set for 10 minutes.



